Content has been at the core of any web experience. In recent years it has become hard for businesses to reach their users with the right content at the right time. There are too many challenges and too many ways to reach their audience. In most cases, businesses have to guess what topics their audience is interested in.
Cognitive content is a concept that ensures that the content a business produces is based on a data-driven understanding of what topics the target audience is interested in and how best to reach that audience. This concept turns simple 'one size fits all' content into tailored and data-driven cognitive content that adapts to the interests of the target audience audience.