Content has been at the core of any web experience. In recent years it has become hard for businesses to reach their users with the right content at the right time. There are too many challenges and too many ways to reach their audience. In most cases, businesses have to guess what topics their audience is interested in.
The decision process related to content is complex and time-consuming. Most businesses get stuck in the day to day challenges resulting in content campaigns that do not reflect the interests of the target audience or overall market and competitor trends.